Atlas Marketing is proud to announce a new brand development partnership with Lane Enterprises, one of the nation’s leading manufacturers of plastic and metal drainage pipe. Headquartered in Camp Hill, Pennsylvania, Lane Enterprises merged with Pacific Corrugated Pipe in 2021, expanding its reach and capabilities across the United States.

Brand Development Effort

Atlas Marketing partners with Lane Enterprises, a national leader in plastic and metal pipe manufacturing, to deliver strategic branding and marketing services following Lane’s merger with Pacific Corrugated Pipe.

As the company continues to grow and integrate operations nationwide, Lane has selected Atlas Marketing to lead its brand development and strategic marketing efforts. Atlas Marketing’s construction branding efforts include establishing a marketing strategy that involves defining the internal team’s needs, identifying the distributor’s focus, and addressing contractor concerns regarding product and installation.

“The opportunity to tell the story of one of the largest plastic and metal pipe manufacturers in the country is a tremendous honor and responsibility,” said Chris Martin, president and CEO of Atlas Marketing. “Our industry experience and knowledge in pipe industry marketing strategy will be called on as we develop this brand for the internal team as well as the industry.”

Founded in 1934, Lane Enterprises has a long-standing reputation in the drainage pipe manufacturing sector. Pacific Corrugated Pipe, established in 1935, evolved from road construction into a leader in corrugated pipe products. Their merger on July 30, 2021, created a unified brand with a national footprint and complementary product offerings.

Atlas Marketing’s Scope of Work Includes:

This collaboration marks a significant step in Lane’s evolution as a national infrastructure solutions provider and reinforces Atlas Marketing’s position as a leading construction marketing agency.